A Squeeze page funnel is a type of marketing funnel that aims to capture
lead information from potential customers by offering them something of
value in exchange for their email address or other contact information.
A
Cart Funnel is a series of steps that a shopper goes through in order
to complete a purchase on an e-commerce website. The steps may include
adding items to a shopping cart, entering shipping information, and
selecting a payment method.
Up-sells are marketing techniques
that encourage customers to purchase higher-priced items or add-ons,
usually through persuasive tactics such as emphasizing the value of the
upgrade.
Cross-sells are marketing techniques that encourage
customers to purchase complementary or related products in addition to
the item they're already buying.
In summary, a Squeeze page
funnel is focused on capturing lead information, a Cart Funnel is
focused on completing a purchase, while up-sells and cross-sells are
focused on increasing the value of a customer's order.
What is a Squeeze Page?
A squeeze page is a simple but effective sales funnel for generating leads and growing your email list online. Typically, it consists of two pages (a landing page and a “thank you” page).
Squeeze pages sometimes display as a pop-up, sometimes as a simple in-content form, and sometimes as a full-functioning landing page.
The goal of a squeeze page is to generate high-quality leads.
This means that, in order to be effective, you need to incentivize your target market to give you their email address.
(They won’t give it to you for free!)
There are a lot of different ways to incentivize visitors to provide you with their email address.
One way is simply to promise updates and notifications whenever you publish new content, promote new deals, or curate something that you think they’ll be interested in.
A more effective technique is to offer visitors a free resource (or “gift”) that’s very specific to your target market in return for their email address.
This resource is also known as a “lead magnet,” because it pulls in your ideal customers.
but it’s extremely important that the offer you create matches the desires of the people who you’re trying to attract.
(Otherwise, you could end up with a large email list of the wrong people).
When To Use Squeeze Pages
A squeeze page isn’t something that you should turn on during seasonal promotions or short-lived stints of traffic and off during slower times of year…
It’s something that you should be turned on all the time.
After all, there’s never a bad time to keep generating leads and growing your email list.
In addition, squeeze pages are one of the most important sales funnels to create for your online business — it’s a quick and easy way to grow your audience and identify your dream customers.
It’s a top-of-funnel strategy.
As such, it should be one of the first sales funnels you create.
But you might not just create one squeeze page.
It’s possible that you’ll create different squeeze pages to appeal to different customer avatars.
(Make sure to segment your list!)
Still, whenever you want to generate leads and grow your email list, it’s a good time to build a squeeze page.
Step 1. Identify Your Dream Customers
Before you create a squeeze page, you need to have a clear idea of who you’re trying to attract and convert.
Here are a few questions to help you identify the people who you most want to work with…
- What does your dream customer want?
- What is your dream customer struggling with?
- How will you serve your dream customer?
- What will you sell your dream customers that they want to purchase?
Once you’ve answered those questions, you should have a better idea of exactly who your dream customer is.
It’d even be worth your time to build out a full customer avatar for this person that you’re imagining.
Write down your answers to the above questions, jot down some demographics, choose a name, and maybe even find a headshot that fits your mental image of your dream customer.
Tape it to the wall or keep it near your desk.
This will help you stay focused on the right people whenever you’re marketing your business.
Maybe this seems a little silly and unimportant.
But don’t skip this step.
The better that you understand your dream customer, the easier time you’re going to have not just generating leads… but generating high-quality leads.
Once you know who you want to serve (even if you don’t have a product yet!), you can move to Step 2 and start creating an irresistible offer.
If you’re still struggling to identify who your dream customers are, check out this video…
Step 2. Create an Irresistible Offer
Before you write and design your actual squeeze page, you need to decide what you’re going to offer people in return for their email address.
And this offer (also known as a “lead magnet”) should be irresistible (and free!) to your target market.
Even though the resource is free, most people don’t like to give out their email address unless there’s a really good reason.
Your job is to create such an enticing offer that they don’t mind giving you their email address.
What’s that look like?
Here are some examples.
When you’re targeting small business owners who are trying to grow on Facebook…
When you’re targeting online business owners who are trying to grow their search engine traffic…
When you’re targeting people who are trying to save for retirement…
And when you’re targeting people who are trying to grow their business on Instagram…
Those are just a few examples.
If your dream customers are women who want to lose weight, then you might offer them a free meal plan or a 10-day exercise routine.
If your dream customers are people who are trying to improve their marriage, you might offer them a free date-night agenda or a list of tips for spicing up their relationship.
If your dream customers are trying to grow a business, then you might offer them a guide to growing website traffic or proven tactics for managing employees.
The type of offer created for a business will depend on its nature, e.g. free trials for SaaS, free discovery calls for coaching/consulting, discounts/coupons for e-commerce, free ebooks/courses for informational products.
There are really just two criteria that your offer needs to meet…
- Is it irresistible to your dream customers? — It should be so enticing that it’s difficult for your target market to ignore.
- Is it consistent with the products that you’re going to offer later on? — Squeeze page offer should be consistent with and lead into the products sold.Most appealing squeeze page offer should match product offerings .
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